WestPack was my first big client, and they set the bar high. This project was unique because of its multitude of people involved and products offered. First, it is a family business, and when I say family, I mean a big one! Each family member is involved in a special way, bringing their own interests and expertise to the business. I worked specifically with Hallie, who was full of life and love. She was a joy to work with, and the vision she put forth was easy to put into words.
Because this was a joint effort from the whole family, that meant that they brought multiple interests to the table that were wrapped up all in one clear vision - bringing the world to its customers. WestPack offers four unique packs tailored to four different personality types. Therefore, the writing had to be unique and personal for each individual pack since it was being tailored to a unique personality.
In the end, each pack received its own tagline, brief introduction, and full bio. The goal was for each person browsing the website to be able to connect with a pack, find interest in the products provided in that pack, and feel joy in hearing and supporting the unique artisans behind the products.
You can learn more about WestPack and see more of my writing by visiting their website at www.westpackworld.com.
ALLI K DESIGN
Alli quickly went from client to friend. Our mutual love for sweet tea and her obsession with Chick-Fil-A caused us to instantly connect. I had the opportunity to work on two projects with Alli - the copywriting for her website and copywriting and editing her book. With both projects, Alli had a clear purpose and vision right from the start. Her only setback was her confidence in her writing ability.
Alli and I talked on the phone for hours, and I took detailed notes as she told me about herself, her services, and goals for her website. This was how I was able to capture the essence and personality of Alli in the writing. My goal with each client is to create an end product that truly represents the client or business, and one major step in doing that is getting to know the client by listening to the way they speak and getting into the language they use.
For Alli's book, Modern Florals 101, I simply walked through the illustration process of her floral designs and carefully crafted her explanations into step by step instructions. Alli was able to break down each of her floral designs into individual steps while I transcribed, tailored, and edited her words into clear instructions. The goal of the book was to inspire artistic confidence in every reader by providing them with both a visual and a step by step guide for how to draw modern florals.
You can learn more about ALLIKDESIGN and see more of my writing by visiting her website at allikdesign.com.
When I first learned that I would be writing the copy for Jamel Davenport's website, I did as much research on him as I could. Jamel is a life coach for some pretty well-known clients and celebrities, but what impressed me the most about Jamel was his pure ability to connect with everyone around him and his powerful way with words. His words are full of inspiration and deep metaphors that beautifully connect to listeners in a unique way. Taking on the challenge to channel Jamel's voice into the words that would be reflected on his website was daunting at first. But after speaking to Jamel on the phone, I ended up with over ten pages of notes to work with. Then it was just like putting a puzzle together, moving words and phrases together to make the big picture clear.
The main goal of Jamel's website was to capture the essence of his personality, something that everyone who comes in contact with him is instantly drawn to. Jamel's personality is welcoming and his voice is enticing and inspiring, and those are the qualities that we wanted to portray through the writing.
You can learn more about Jamel Davenport and see more of my writing by visiting his website at www.jameldavenport.co.
The Yobo Group
I have now had the opportunity to work on three projects (going on four) with the founder and managing director of The Yobo Group, Peter Yobo. The Yobo Group - or TYG - introduces a new twist on the traditional business consulting firm. When talking to Peter, we discussed the great shift that is happening in every aspect of our world today, especially the business world. Therefore, Peter, who had previously worked for a Big 4 consulting firm, decided to leave his job there and embark on a new business venture.
When discussing this great change happening in the business world, I asked Peter to tell me how The Yobo Group would stand apart from all the other business consulting firms who are practicing the traditional methods of consulting. Peter gave a great analogy in his answer that became the foundation of the writing. He compared TYG to a SWAT team. He said that they were an experienced and well-trained team that would get the job done well and efficiently. Combining that analogy with some of the core values Peter shared about TYG, I was able to create a strong statement for the company.
The effectiveness and experience of a major consulting firm, the energy and enthusiasm of a start-up, and the efficiency of a SWAT team.
From the creation of that one statement, the rest of the writing flowed smoothly and effortlessly. Sometimes one strong statement can serve as a beautiful foundation for the rest of the writing.
Their current website is going through some rebranding, but you can learn more about The Yobo Group and see more of my writing there in the future by visiting their website at www.theyobogroup.com.
Sledgehammer by Katie Miller
Katie Miller started off as a co-worker, quickly became a friend, and is now a creative collaborator. Katie and I both quickly bonded over our dream of writing a book one day - mine fiction, hers nonfiction. We both encouraged each other to pursue our dreams and promised that we would help each other along the way. So when Katie sent me the first chapter of her book, I became her first reader and her editor.
Katie's story is the true story of how she survived the tragic events of being married to a violently bipolar husband. Her story is one of strength and resilience, combined with heartbreaking loss and confusion. Katie felt convicted to share her story, knowing that other people are experiencing similar situations with mental illness.
Because this story is Katie's real life, I became the second set of eyes that could look at the story from a removed, third person point of view. I edited her writing for grammar and style, but I also helped edit her story from the perspective of someone experiencing it for the first time. I was able to ask Katie questions about certain moments in the plot or certain details about a person that were either so deeply ingrained into her memory that they were easily overlooked or that were desperately pushed aside in attempts to forget completely.
This project was a combination of detailed line editing and big picture developmental editing. The end result was rewarding for many reasons - for helping a friend chase after a dream and fulfill a purpose, for chasing after my own dream of editing, and for collaborating on a product that can bring healing and hope to others.