When I first learned that I would be writing the copy for Jamel Davenport's website, I did as much research on him as I could. Jamel is a life coach for some pretty well-known clients and celebrities, but what impressed me the most about Jamel was his pure ability to connect with everyone around him and his powerful way with words. His words are full of inspiration and deep metaphors that beautifully connect to listeners in a unique way. Taking on the challenge to channel Jamel's voice into the words that would be reflected on his website was daunting at first. But after speaking to Jamel on the phone, I ended up with over ten pages of notes to work with. Then it was just like putting a puzzle together, moving words and phrases together to make the big picture clear.
The main goal of Jamel's website was to capture the essence of his personality, something that everyone who comes in contact with him is instantly drawn to. Jamel's personality is welcoming and his voice is enticing and inspiring, and those are the qualities that we wanted to portray through the writing.
You can learn more about Jamel Davenport and see more of my writing by visiting his website at www.jameldavenport.co.